Greenford Florist Privacy Policy Overview

Our Commitment to Your Privacy

Your privacy and trust are of utmost importance to Greenford Florist. This Privacy Policy explains how we collect, use, share, and protect your personal information. It applies to all customers placing Greenford Florist orders from Greenford and the surrounding districts.

Personal Data We Collect

We collect information necessary to process your orders, communicate with you, and improve our services. The types of personal data we may collect include:

• Contact Information: Name, address, telephone number, and delivery address details.
• Order Details: Products selected, messages for recipients, special delivery instructions, order history.
• Payment Data: Transaction details from orders (note: payment card information is processed securely by third-party payment processors and is not stored on our systems).
• Communication Data: Any correspondence or feedback shared with us, including via web forms, customer service, or messaging platforms.
• Technical Information: IP address, device data, and usage statistics collected by website analytics tools (when you use our website).

We do not intentionally collect special category data unless it is voluntarily provided by you (for example, allergy notes about flowers).

Lawful Basis for Processing Data

The General Data Protection Regulation (GDPR) requires us to have a lawful basis for collecting and processing your personal data. Depending on the context, our lawful bases include:

• Contractual Necessity: Processing your data is necessary to fulfill your order and provide related customer service.
• Legal Obligation: We process data as required by law, such as for audit, tax, or accounting compliance.
• Legitimate Interests: We may process data for our legitimate business interests, such as improving our products and services, only when these interests do not override your fundamental data rights.
• Consent: In situations where we ask for your consent (such as sending marketing communications), you may withdraw consent at any time.

How We Use Your Information

Your information is used for the following purposes:

• To process and fulfill flower orders and deliveries.
• To communicate updates about your order or respond to customer queries.
• To personalize your experience and recommendations.
• To meet legal, regulatory, and tax obligations.
• To improve our website, offerings, and customer service.
• To send you service or marketing messages, with your permission.

How Long We Keep Your Data

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected and to comply with legal or regulatory requirements. Retention periods depend on the nature of the data and our legal obligations:

• Order and transaction records are typically retained for up to six years to meet tax and accounting regulations.
• Contact and delivery details are retained as long as your customer account is active or as long as reasonably necessary to provide our services and handle customer service issues.
• If you have consented to marketing communications, we will retain your contact data until you withdraw consent or opt out.

After the relevant retention periods, personal data is securely deleted or anonymized.

Our Data Processors & Sharing Information

To operate our business and fulfill your orders, we sometimes share data with trusted third-party companies (data processors) who process information on our behalf and under our strict instructions. Such processors include:

• Payment service providers who manage secure transaction processing.
• Couriers, postal services, or local delivery partners responsible for delivering your floral orders.
• Web hosting and IT support providers who help manage our systems and ensure service reliability.
• Analytics and marketing service providers who help us understand and improve customer experience (they do not access order or sensitive data).

We do not sell your personal data. Data processors are carefully selected and required to comply with the security and privacy standards mandated by GDPR. If data is transferred outside the UK or European Economic Area, adequate safeguards are put in place, such as Standard Contractual Clauses.

Your Data Rights

As a customer of Greenford Florist covered by this Privacy Policy, you have the following rights under the GDPR:

• Access: Request details of the personal data we hold about you.
• Correction: Ask us to update or correct your personal data if it is inaccurate or incomplete.
• Erasure: Request that we delete your data when we no longer need it, or you withdraw your consent (provided there is no overriding legal requirement to retain it).
• Restriction: Request a restriction of processing under certain circumstances.
• Objection: Object to our processing of your data, particularly for direct marketing purposes.
• Portability: Ask for your data to be transferred to you or another provider in a structured, machine-readable format, where technically feasible.
• Withdraw Consent: Where processing is based on consent, withdraw at any time without affecting previous lawful processing.

To exercise your rights or for any privacy queries, please use our official contact channels, as listed on our website or point of sale.

Security Measures

We apply appropriate physical, technical, and administrative safeguards to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Access to personal data is limited to those employees, agents, contractors, and processors who need it to process orders or assist you.

Updates to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our data practices or legal requirements. When we make significant changes, we will highlight these on our website or notify you where appropriate.

Applicability

This Privacy Policy applies to all individuals placing orders with Greenford Florist from Greenford and all surrounding districts. By placing an order or using our services, you acknowledge the terms described in this policy.

If you have further questions, please use our official contact methods indicated on our website or at point of sale. We are committed to supporting your privacy rights and maintaining the security of your data at all times.